She left everything to sell cakes and an unexpected turn led her to succeed as a food photographer

She left everything to sell cakes and an unexpected turn led her to succeed as a food photographer

“Don’t eat yet, I have to take a picture of it.” That phrase could have been said by any average diner. It is that, in these times, the portrait of the plate seems to be essential when sitting down to eat in a restaurant. While most take out their cell phones to immortalize dinner, Magali Polverino takes her work as a food photographer to another level.

your photos are moving storieseven if it is an image and not a video. Crumbs fall, sauces drip, nuts seem to crunch, and you can feel the smoothness of creams as you stop at her portraits.

Citrus, from Magalí Polverino
Citrus, from Magalí PolverinoMagali Polverino

The textures are felt with the eyes and the bright colors, accompanied by pastel tones, are the main protagonists of the photographs. bills, cookies and vegetables arranged in serieslike Andy Warhol’s sixty Campbell’s soup cans, they are his models.

Magalí defines its production as “images that are devoured with the eyes”. He has been dedicated to photography for 20 years, although his interests have changed. At the beginning of it, she studied Advertising and other disciplines more related to art for a few years. It was then that she turned to fashion, although a decade later, her career took a swerve, in a self-styled “mid-30s crisis”.

"Argentine bills"by Magali Polverino
“The Argentine invoices”, by Magalí PolverinoMagali Polverino

He found his way one day like any other, in an unexpected way. The original idea was to dedicate himself to gastronomy. “I always really liked cooking, going out to eat. At that time I was very hooked on pastry, it is a world that I am passionate about. I decided to leave everything to sell cakes. I made a whole menu and started cooking”, says Magalí, in dialogue with THE NATION.

Camera in hand, he made an important photographic production that, between baking and captures, lasted three days. The initial project was to sell his products on social networks, but everything changed in those 72 hours.

“I didn’t get to sell a cake, that career lasted two weeks”remember. Without choosing it or giving it much thought, she accepted an unexpected proposal that brought her to her present as a food photographer.

Magalí Polverino has been dedicated to photography for 20 years
Magalí Polverino has been dedicated to photography for 20 yearsMagali Polverino

“I posted them on Facebook and a person I knew from an advertising agency told me that he was doing a Cook Book for a brand and offered me to participate. That’s where I started and never stopped”, says Magalí, who usually works with restaurants and brands for her productions.

His time at the school of fine arts and his studies in theatrical lighting marked his style. “I like to relate my photos to the drawing. Taking photos is my way of drawing. Sometimes I think of things in terms of color or series. I think my photos can be a drawing,” she comments.

Crescents, by Magali Polverino
Crescents, by Magali PolverinoMagali Polverino

Magalí found, 10 years ago, a niche that had been little explored. Today, in the great moment that gastronomy is going through, it is increasingly in demand. “My dream has always been to merge my ideas with the commercial: that someone pay me for doing what I like. I do collaborations with art directors, with chefs,” she explains.

Is it so poster series invites you to play, and that is why it became so viral on social networks. “There was a lot of controversy on Twitter because of the names. That in a province it is said one way or another, ”says Magalí, who was surprised by the passion aroused by the Argentine invoices that he portrayed a few months ago. Network users also voted for her favorite cookie, which invoice they would remove from the poster, and which one would be missing.

"Argentinian cookies"by Magali Polverino
“Argentine Cookies”, by Magalí PolverinoMagali Polverino

The Argentine has that, it touches the fiber of childhood. A lot of people write to me, tell me I forgot to add this or that,” she says.

Within his Argentine series are the invoices, the cookies, the desserts, the empanadas. Except in the case of cookies, where there are marks in the middle, each item has its description below.

“I work a lot with textures and mix-ups. There is life. I rarely use a model, but I like that it feels like someone has just left”, recognizes Magalí. Your photos tell a story. Although no hands are seen, the feeling of the action that preceded the final image is reflected.

Pretzels, by Magalí Polverino
Pretzels, by Magalí PolverinoMagali Polverino
Photo of Magali Polverino
Photo of Magali PolverinoMagali Polverino
Photo of Magali Polverino
Photo of Magali PolverinoMagali Polverino
Photo of Magali Polverino
Photo of Magali PolverinoMagali Polverino
Photo of Magali Polverino
Photo of Magali PolverinoMagali Polverino
Portobellos by Magali Polverino
Portobellos by Magali PolverinoMagali Polverino